Asana: Yoga studio
Asana is a boutique Yoga Studio that brings zen to you, both online and offline.
The website has a clean and modern look, is easy to navigate with detailed information about the classes and the products.
The website features an immersive shopping experience, and allows the customers to book yoga classes, workshops or festivals on-the-fly.
User Research
UI design + Iterations
UX design, Crazy 8s, Wireframing, Prototyping
10 weeks- Solo project
Timeline
Role
The Problem…
E-commerce stores with poorly designed interfaces increased shopping cart abandonment rates by up to 100%.
The Solution…
A User-Friendly Web Design
Intuitive Information Architechture
Flat navigation worked best with the main intent of the website, a clean and straightforward feel with easy content access.
Keeping the context in mind. if a user landed on a specific page via external link, they would be presented with the main navigation so they could further explore the website
Responsive Website
Despite Having a large amount of visual content on the web itself, providing users with a streamlined experience and keeping the site's performance across all devices was the top priority.
Easy shopping experience
The website features an immersive shopping experience, and allows the customers to book yoga classes, workshops or festivals on-the-fly.
The customers can choose from different types of yoga classes like Hatha Yoga, Ashtanga Yoga, Bikram Yoga and Yin Yoga.
In addition to its focus on yoga, the site also offers a wide range of eco friendly Yoga wear and accessories.
The Design Concept
The Process..
White Paper Research
What Visual Website Optimizer Found When It Tested 600 Ecommerce Sites
A study by Monetate found that poor design and navigation were the main reasons for shopping cart abandonment.
The study also found that 74% of shoppers abandon online stores due to poor search functionality.
